diff --git a/apps/settings/src/components/AppStoreDiscover/AppLink.vue b/apps/settings/src/components/AppStoreDiscover/AppLink.vue
new file mode 100644
index 00000000000..88006b1d39b
--- /dev/null
+++ b/apps/settings/src/components/AppStoreDiscover/AppLink.vue
@@ -0,0 +1,117 @@
+<!--
+  - @copyright Copyright (c) 2024 Ferdinand Thiessen <opensource@fthiessen.de>
+  -
+  - @author Ferdinand Thiessen <opensource@fthiessen.de>
+  -
+  - @license AGPL-3.0-or-later
+  -
+  - This program is free software: you can redistribute it and/or modify
+  - it under the terms of the GNU Affero General Public License as
+  - published by the Free Software Foundation, either version 3 of the
+  - License, or (at your option) any later version.
+  -
+  - This program is distributed in the hope that it will be useful,
+  - but WITHOUT ANY WARRANTY; without even the implied warranty of
+  - MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+  - GNU Affero General Public License for more details.
+  -
+  - You should have received a copy of the GNU Affero General Public License
+  - along with this program. If not, see <http://www.gnu.org/licenses/>.
+  -
+  -->
+<template>
+	<a v-if="linkProps" v-bind="linkProps">
+		<slot />
+	</a>
+	<RouterLink v-else-if="routerProps" v-bind="routerProps">
+		<slot />
+	</RouterLink>
+</template>
+
+<script lang="ts">
+import type { RouterLinkProps } from 'vue-router/types/router.js'
+
+import { loadState } from '@nextcloud/initial-state'
+import { generateUrl } from '@nextcloud/router'
+import { defineComponent } from 'vue'
+import { RouterLink } from 'vue-router'
+
+const knownRoutes = Object.fromEntries(
+	Object.entries(
+		loadState<Record<string, { app?: string, href: string }>>('core', 'apps'),
+	).map(([k, v]) => [v.app ?? k, v.href]),
+)
+
+/**
+ * This component either shows a native link to the installed app or external size - or a router link to the appstore page of the app if not installed
+ */
+export default defineComponent({
+	name: 'AppLink',
+
+	components: { RouterLink },
+
+	props: {
+		href: {
+			type: String,
+			required: true,
+		},
+	},
+
+	data() {
+		return {
+			routerProps: undefined as RouterLinkProps|undefined,
+			linkProps: undefined as Record<string, string>|undefined,
+		}
+	},
+
+	watch: {
+		href: {
+			immediate: true,
+			handler() {
+				const match = this.href.match(/^app:\/\/([^/]+)(\/.+)?$/)
+				this.routerProps = undefined
+				this.linkProps = undefined
+
+				// not an app url
+				if (match === null) {
+					this.linkProps = {
+						href: this.href,
+						target: '_blank',
+						rel: 'noreferrer noopener',
+					}
+					return
+				}
+
+				const appId = match[1]
+				// Check if specific route was requested
+				if (match[2]) {
+					// we do no know anything about app internal path so we only allow generic app paths
+					this.linkProps = {
+						href: generateUrl(`/apps/${appId}${match[2]}`),
+					}
+					return
+				}
+
+				// If we know any route for that app we open it
+				if (appId in knownRoutes) {
+					this.linkProps = {
+						href: knownRoutes[appId],
+					}
+					return
+				}
+
+				// Fallback to show the app store entry
+				this.routerProps = {
+					to: {
+						name: 'apps-details',
+						params: {
+							category: 'installed',
+							id: appId,
+						},
+					},
+				}
+			},
+		},
+	},
+})
+</script>
diff --git a/apps/settings/src/components/AppStoreDiscover/PostType.vue b/apps/settings/src/components/AppStoreDiscover/PostType.vue
index 443daa6287f..df4755483f8 100644
--- a/apps/settings/src/components/AppStoreDiscover/PostType.vue
+++ b/apps/settings/src/components/AppStoreDiscover/PostType.vue
@@ -23,18 +23,18 @@
 	<article :id="domId"
 		class="app-discover-post"
 		:class="{ 'app-discover-post--reverse': media && media.alignment === 'start' }">
-		<component :is="link ? 'a' : 'div'"
+		<component :is="link ? 'AppLink' : 'div'"
 			v-if="headline || text"
 			:href="link"
-			:target="link ? '_blank' : undefined"
 			class="app-discover-post__text">
-			<component :is="inline ? 'h4' : 'h3'">{{ translatedHeadline }}</component>
+			<component :is="inline ? 'h4' : 'h3'">
+				{{ translatedHeadline }}
+			</component>
 			<p>{{ translatedText }}</p>
 		</component>
-		<component :is="mediaLink ? 'a' : 'div'"
+		<component :is="mediaLink ? 'AppLink' : 'div'"
 			v-if="mediaSources"
 			:href="mediaLink"
-			:target="mediaLink ? '_blank' : undefined"
 			class="app-discover-post__media"
 			:class="{
 				'app-discover-post__media--fullwidth': isFullWidth,
@@ -79,9 +79,11 @@ import { commonAppDiscoverProps } from './common'
 import { useLocalizedValue } from '../../composables/useGetLocalizedValue'
 
 import NcIconSvgWrapper from '@nextcloud/vue/dist/Components/NcIconSvgWrapper.js'
+import AppLink from './AppLink.vue'
 
 export default defineComponent({
 	components: {
+		AppLink,
 		NcIconSvgWrapper,
 	},
 
@@ -116,8 +118,8 @@ export default defineComponent({
 	setup(props) {
 		const translatedHeadline = useLocalizedValue(computed(() => props.headline))
 		const translatedText = useLocalizedValue(computed(() => props.text))
-
 		const localizedMedia = useLocalizedValue(computed(() => props.media?.content))
+
 		const mediaSources = computed(() => localizedMedia.value !== null ? [localizedMedia.value.src].flat() : undefined)
 		const mediaAlt = computed(() => localizedMedia.value?.alt ?? '')