diff --git a/README.md b/README.md
index a16bf2706..7d1291f94 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,79 @@
 Helm is a tool for managing Kubernetes charts. Charts are packages of
 pre-configured Kubernetes resources.
 
-Features:
+Use Helm to...
+
+- Find and use popular software packaged as Kubernetes charts
+- Share your own applications as Kubernetes charts
+- Create reproducible builds of your Kubernetes applications
+- Intelligently manage your Kubernetes manifest files
+- Manage releases of Helm packages
+
+## Helm in a Handbasket
+
+Helm is a tool that streamlines installing and managing Kubernetes applications.
+Think of it like apt/yum/homebrew for Kubernetes.
+
+- Helm has two parts: a client (`helm`) and a server (`tiller`)
+- Tiller runs inside of your Kubernetes cluster, and manages releases (installations)
+  of your charts.
+- Helm runs on your laptop, CI/CD, or wherever you want it to run.
+- Charts are Helm packages that contain at least two things:
+  - A description of the package (`Chart.yaml`)
+  - One or more templates, which contain Kubernetes manifest files
+- Charts can be stored on disk, or fetched from remote chart repositories
+  (like Debian or RedHat packages)
+
+Using Helm is as easy as this:
+
+```console
+$ helm init                            # Initialize Helm as well as the Tiller server
+$ helm install docs/examples/alpine    # Install the example Alpine chart
+happy-panda                            # <-- That's the name of your release
+$ helm list                            # List all releases
+happy-panda
+quiet-kitten
+```
+
+## Install
+
+Helm is in its early stages of development. At this time there are no binary
+releases.
+
+To install Helm from source, follow this process:
+
+Make sure you have the prerequisites:
+- Go 1.6
+- A running Kubernetes cluster
+- `kubectl` properly configured to talk to your cluster
+- [Glide](https://glide.sh/) 0.10 or greater with both git and mercurial installed.
+
+1. [Properly set your $GOPATH](https://golang.org/doc/code.html)
+2. Clone (or otherwise download) this repository into $GOPATH/src/k8s.io/helm
+3. Run `make bootstrap build`
+
+You will now have two binaries built:
+
+- `bin/helm` is the client
+- `bin/tiller` is the server
+
+From here, you can run `bin/helm` and use it to install a recent snapshot of
+Tiller. Helm will use your `kubectl` config to learn about your cluster.
+
+For development on Tiller, you can locally run Tiller, or you build a Docker
+image (`make docker-build`) and then deploy it (`helm init -i IMAGE_NAME`).
+
+The [documentation](docs) folder contains more information about the
+architecture and usage of Helm/Tiller.
+
+## The History of the Project
+
+Kubernetes Helm is the merged result of [Helm
+Classic](https://github.com/helm/helm) and the Kubernetes port of GCS Deployment
+Manager. The project was jointly started by Google and Deis, though it
+is now part of the CNCF.
+
+Differences from Helm Classic:
 
 - Helm now has both a client (`helm`) and a server (`tiller`). The
   server runs inside of Kubernetes, and manages your resources.
@@ -28,37 +100,3 @@ Features:
 - The Helm workspace is gone. You can now work anywhere on your
   filesystem that you want to work.
 
-## Install
-
-Helm is in its early stages of development. At this time there are no
-releases.
-
-To install Helm from source, follow this process:
-
-Make sure you have the prerequisites:
-- Go 1.6
-- A running Kubernetes cluster
-- `kubectl` properly configured to talk to your cluster
-- [Glide](https://glide.sh/) 0.10 or greater with both git and mercurial installed.
-
-1. [Properly set your $GOPATH](https://golang.org/doc/code.html)
-2. Clone (or otherwise download) this repository into $GOPATH/src/k8s.io/helm
-3. Run `make bootstrap build`
-
-You will now have two binaries built:
-
-- `bin/helm` is the client
-- `bin/tiller` is the server
-
-You can locally run Tiller, or you build a Docker image (`make
-docker-build`) and then deploy it (`helm init -i IMAGE_NAME`).
-
-The [documentation](docs) folder contains more information about the
-architecture and usage of Helm/Tiller.
-
-## The History of the Project
-
-Kubernetes Helm is the merged result of [Helm
-Classic](https://github.com/helm/helm) and the Kubernetes port of GCS Deployment
-Manager. The project was jointly started by Google and Deis, though it
-is now part of the CNCF.