diff --git a/docs/api/plugins/simplefs.rst b/docs/api/plugins/simplefs.rst
deleted file mode 100644
index 7165b6aca..000000000
--- a/docs/api/plugins/simplefs.rst
+++ /dev/null
@@ -1,5 +0,0 @@
-:mod:`letsencrypt.plugins.simplefs`
------------------------------------
-
-.. automodule:: letsencrypt.plugins.simplefs
-   :members:
diff --git a/docs/api/plugins/webroot.rst b/docs/api/plugins/webroot.rst
new file mode 100644
index 000000000..339d546a5
--- /dev/null
+++ b/docs/api/plugins/webroot.rst
@@ -0,0 +1,5 @@
+:mod:`letsencrypt.plugins.webroot`
+----------------------------------
+
+.. automodule:: letsencrypt.plugins.webroot
+   :members:
diff --git a/letsencrypt/plugins/simplefs.py b/letsencrypt/plugins/webroot.py
similarity index 96%
rename from letsencrypt/plugins/simplefs.py
rename to letsencrypt/plugins/webroot.py
index ad83c13d7..d641855ae 100644
--- a/letsencrypt/plugins/simplefs.py
+++ b/letsencrypt/plugins/webroot.py
@@ -1,4 +1,4 @@
-"""SimpleFS plugin."""
+"""Webroot plugin."""
 import errno
 import logging
 import os
@@ -16,11 +16,11 @@ logger = logging.getLogger(__name__)
 
 
 class Authenticator(common.Plugin):
-    """SimpleFS Authenticator."""
+    """Webroot Authenticator."""
     zope.interface.implements(interfaces.IAuthenticator)
     zope.interface.classProvides(interfaces.IPluginFactory)
 
-    description = "SimpleFS Authenticator"
+    description = "Webroot Authenticator"
 
     MORE_INFO = """\
 Authenticator plugin that performs SimpleHTTP challenge by saving
diff --git a/letsencrypt/plugins/simplefs_test.py b/letsencrypt/plugins/webroot_test.py
similarity index 85%
rename from letsencrypt/plugins/simplefs_test.py
rename to letsencrypt/plugins/webroot_test.py
index f80e8b29a..abd12e152 100644
--- a/letsencrypt/plugins/simplefs_test.py
+++ b/letsencrypt/plugins/webroot_test.py
@@ -1,4 +1,4 @@
-"""Tests for letsencrypt.plugins.simplefs."""
+"""Tests for letsencrypt.plugins.webroot."""
 import os
 import shutil
 import tempfile
@@ -19,19 +19,19 @@ KEY = jose.JWKRSA.load(test_util.load_vector("rsa512_key.pem"))
 
 
 class AuthenticatorTest(unittest.TestCase):
-    """Tests for letsencrypt.plugins.simplefs.Authenticator."""
+    """Tests for letsencrypt.plugins.webroot.Authenticator."""
 
     achall = achallenges.SimpleHTTP(
         challb=acme_util.SIMPLE_HTTP_P, domain=None, account_key=KEY)
 
     def setUp(self):
-        from letsencrypt.plugins.simplefs import Authenticator
+        from letsencrypt.plugins.webroot import Authenticator
         self.root = tempfile.mkdtemp()
         self.validation_path = os.path.join(
             self.root, ".well-known", "acme-challenge",
             "ZXZhR3hmQURzNnBTUmIyTEF2OUlaZjE3RHQzanV4R0orUEN0OTJ3citvQQ")
-        self.config = mock.MagicMock(simplefs_root=self.root)
-        self.auth = Authenticator(self.config, "simplefs")
+        self.config = mock.MagicMock(webroot_root=self.root)
+        self.auth = Authenticator(self.config, "webroot")
         self.auth.prepare()
 
     def tearDown(self):
@@ -48,11 +48,11 @@ class AuthenticatorTest(unittest.TestCase):
         self.assertEqual(1, add.call_count)
 
     def test_prepare_bad_root(self):
-        self.config.simplefs_root = os.path.join(self.root, "null")
+        self.config.webroot_root = os.path.join(self.root, "null")
         self.assertRaises(errors.PluginError, self.auth.prepare)
 
     def test_prepare_missing_root(self):
-        self.config.simplefs_root = None
+        self.config.webroot_root = None
         self.assertRaises(errors.PluginError, self.auth.prepare)
 
     def test_prepare_full_root_exists(self):
diff --git a/setup.py b/setup.py
index a4897aadb..92dd39d46 100644
--- a/setup.py
+++ b/setup.py
@@ -119,7 +119,7 @@ setup(
         'letsencrypt.plugins': [
             'manual = letsencrypt.plugins.manual:Authenticator',
             'null = letsencrypt.plugins.null:Installer',
-            'simplefs = letsencrypt.plugins.simplefs:Authenticator',
+            'webroot = letsencrypt.plugins.webroot:Authenticator',
             'standalone = letsencrypt.plugins.standalone.authenticator'
             ':StandaloneAuthenticator',
         ],