diff --git a/README.rst b/README.rst
index fac36dbd7..4f170f11b 100644
--- a/README.rst
+++ b/README.rst
@@ -17,11 +17,15 @@ It's all automated:
 * If domain control has been proven, a certificate will get issued and the tool
   will automatically install it.
 
-All you need to do is:
+All you need to do is::
 
-::
+  user@www:~$ sudo letsencrypt -d www.example.org auth
 
-   user@www:~$ sudo letsencrypt -d www.example.org
+and if you have a compatbile web server (Apache), Let's Encrypt can
+not only get a new certificate, but also deploy it and configure your
+server automatically!::
+
+  user@www:~$ sudo letsencrypt -d www.example.org run
 
 
 **Encrypt ALL the things!**
diff --git a/docs/using.rst b/docs/using.rst
index f10966602..daa2425ea 100644
--- a/docs/using.rst
+++ b/docs/using.rst
@@ -54,7 +54,6 @@ Installation
 
    virtualenv --no-site-packages -p python2 venv
    ./venv/bin/pip install -r requirements.txt
-   sudo ./venv/bin/letsencrypt
 
 
 Usage
diff --git a/letsencrypt/client/display/ops.py b/letsencrypt/client/display/ops.py
index dc6992c8c..706e8bd7c 100644
--- a/letsencrypt/client/display/ops.py
+++ b/letsencrypt/client/display/ops.py
@@ -22,7 +22,7 @@ def choose_plugin(prepared, question):
     :rtype: `~.PluginEntryPoint`
 
     """
-    opts = [plugin_ep.name_with_description
+    opts = [plugin_ep.description_with_name
             + (" [Misconfigured]" if plugin_ep.misconfigured else "")
             for plugin_ep in prepared]
 
diff --git a/letsencrypt/client/plugins/disco.py b/letsencrypt/client/plugins/disco.py
index 50e0bce50..6ab110a20 100644
--- a/letsencrypt/client/plugins/disco.py
+++ b/letsencrypt/client/plugins/disco.py
@@ -39,9 +39,9 @@ class PluginEntryPoint(object):
         return self.plugin_cls.description
 
     @property
-    def name_with_description(self):
-        """Name with description. Handy for UI."""
-        return "{0} ({1})".format(self.name, self.description)
+    def description_with_name(self):
+        """Description with name. Handy for UI."""
+        return "{0} ({1})".format(self.description, self.name)
 
     def ifaces(self, *ifaces_groups):
         """Does plugin implements specified interface groups?"""
diff --git a/letsencrypt/client/plugins/disco_test.py b/letsencrypt/client/plugins/disco_test.py
index f5ea9e6ee..88aa1275c 100644
--- a/letsencrypt/client/plugins/disco_test.py
+++ b/letsencrypt/client/plugins/disco_test.py
@@ -52,9 +52,10 @@ class PluginEntryPointTest(unittest.TestCase):
     def test_description(self):
         self.assertEqual("Standalone Authenticator", self.plugin_ep.description)
 
-    def test_name_with_description(self):
-        self.assertTrue(
-            self.plugin_ep.name_with_description.startswith("sa ("))
+    def test_description_with_name(self):
+        self.plugin_ep.plugin_cls = mock.MagicMock(description="Desc")
+        self.assertEqual(
+            "Desc (sa)", self.plugin_ep.description_with_name)
 
     def test_ifaces(self):
         self.assertTrue(self.plugin_ep.ifaces((interfaces.IAuthenticator,)))
diff --git a/letsencrypt/client/tests/display/ops_test.py b/letsencrypt/client/tests/display/ops_test.py
index 7c5c1f74f..4716a5b11 100644
--- a/letsencrypt/client/tests/display/ops_test.py
+++ b/letsencrypt/client/tests/display/ops_test.py
@@ -20,9 +20,9 @@ class ChoosePluginTest(unittest.TestCase):
     def setUp(self):
         zope.component.provideUtility(display_util.FileDisplay(sys.stdout))
         self.mock_apache = mock.Mock(
-            name_with_description="a", misconfigured=True)
+            description_with_name="a", misconfigured=True)
         self.mock_stand = mock.Mock(
-            name_with_description="s", misconfigured=False)
+            description_with_name="s", misconfigured=False)
         self.mock_stand.init().more_info.return_value = "standalone"
         self.plugins = [
             self.mock_apache,